Auto Responder Marketing...

Get a Niche A Day delivered to your inbox with up to the top 1000 keywords

Many businesses take advantage of the availability of auto responders as an online marketing tactic. Auto responder series are a popular way to increase the amount of repeat website visits. Strategies that are effective for many individuals are those that follow.

Delivering a .pdf file monthly e-book via auto responder is a better idea than tiny weekly or monthly eZines. Some people have difficulty deciding what to include in their book, but if they stick with a basic number of articles and remember to include other items, like quotes to inspire, tips from the industry, favorite websites, and pro advice, they will have a great e-book. Your e-book does not have to be entirely text, however, as it can include complex full-color graphics and multimedia file links. At this point, you can start charging rates by the month, though it is recommended that you give annual discounts as well. Another way to make more revenue is to sell ads through your auto responder announcements for each issue and the informational series to announce your eZine to potential new subscribers.

Another tool website owners utilize is article directories. Including a banner for themselves at the top of their page, these article directories are designed to showcase exact industry topics.] Many people employ the link exchange, which is a tool that gets other website owners to link to their site while being listed in the directory. Another tip is to simply encourage the writing of articles for your directory and include a resource box which will allow webmasters to list their website address. [s13 A quick Internet search for 'link exchange software' or 'article directory software' will get you more information.

Some marketers write up a simple step-by-step instructional class in their area of expertise. These courses can be broken down into chunks small enough to fit into email sent through auto responder, and in those emails webmasters include a link back to the web page to try to entice more sales. Once there, it is the hope of the website owner that the visitors will fill out a email subscription offered by the auto responder. Webmasters will then send product information to the visitors that filled out the form through their course.

You have been shown how simple it can be to use the following as marketing tools: eZines, eBooks, directories, and online courses. The tools of Internet marketing can help boost your business even if your business is not Internet based.

Paul Proffitt
http://prowinpublications.com/ebook.pdf