Friday, April 4, 2008

You Must Accept Credit Cards Online





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There is no doubt that accepting credit cards online is an absolute necessity if you intend to run an online business; we take it for granted but a great deal relies on this now. What business person in their right mind is going to offer checks and money orders as a method to pay for orders made online; waiting for a check to clear will mean order will take longer to process. No-one likes to wait on the Internet otherwise they would shop in a mall; visitors will become irate and leave your site, possibly never returning.


Perhaps we have become impatient, but whatever the reason, customers to any website that offers goods or services, demand an instant payment facility. Websites in the business of making money make sure that they accept credit cards online so ordering from them is simple and painless; they know that their customers are looking for fast service when they are shopping on their site. If you don't take payments this way then you should enquire about having the option of online payments available as soon as you can.


It is possible and quite normal to use more than one method to accept credit cards online; however, due to the cost involved in setting up some of these, many site owners are reluctant to use all of them. Accepting credit cards online does pose some problems though, as some payment systems are quite expensive to set up and maintain.


Why Paypal has become so popular


There are many payment systems that are similar to those you will find at any establishment that accepts cards; one of the systems becoming very popular with internet users these days is Paypal. The rise in the popularity of Paypal is due to ebay who created the system. It will be some time yet, before it becomes the payment system of choice.


People know the Paypal sign as it has gained great recognition in recent years; customers can then pay for goods or services in full knowledge that their credit card details are safe. You must ensure you present your visitors with a secure setting if you want to accept online payments; by ensuring your site is secure, your sales will increase and less potential customers will leave.


Any transaction must be in code or encrypted so a thief cannot steal the identity of the card owner. A secure server is generally required when accepting credit cards online where any ordering facility is provide. It can be seen in the website URL box starting with the letters https://. Your customers want their credit card details to be safe from prying eyes so you need to make sure you do everything you can to keep their credit card details secure to make them feel at ease about ordering through your site.

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